Monday, June 04, 2007

NSPCC "Pencil"

A simple internal mailing to WWAV Rapp Collins London employees to encourage them to donate to NSPCC through the payroll. A plain white envelope carries the instruction, 'Try breaking this envelope in half'. Inside, a (now broken) pencil is attached to the letter, which states, 'That's how easy it is to break a child's arm'.

Agency: WWAV Rapp Collins London, United Kingdom.