Monday, June 11, 2007

Nedbank "Make Things Happen"

In line with Nedbank's "Make Things Happen" strategy, they sent these books to prospective and existing Nedbank clients. Each book was personalised with the recipients name and read "A novel by" on the cover. When they opened it, on the first page it read "Everyone has a novel in them. Start yours." The rest of the book was of course blank.

Agency: Net#Work BBDO, South Africa.