Bosch "The Calendar Schredder"

To create an impactful calendar for selected retailers and the internal Bosch sales organisations in order to generate excitement for the product launch of the new Bosch garden shredders. To experience the outstanding performance of the garden shredders, recipients of the calendar were given the chance to do some shredding themselves, every day of the year, which will also ensure that Bosch garden shredders stay on their mind, every day of the year. The unusual dimensions (200 cm wide by 50 cm high) and the original way that people could interact with the calendar meant that it quickly became a highly desirable collector´s item, was talked about and the focus stayed on Bosch garden shredders.

Agency: Jung von Matt, Germany.