Friday, June 15, 2007

Ford Bantam.

In South Africa, traders and small business owners typically place home-made posters on road signs and street-polos to advertise their businesses. the ford bantam half ton pick-up is a suitable vehicle for these services. It was a natural fit to advertise the new Bantam using the same style of ambient media, directly and empathetically reaching our target market.

Agency: JWT, South Africa.

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