To make people realize a terrible thing what is garbage for them might be food foor someone else. Posters with faces of a homeless people where pasted on usual garbage containers in a special manner. When you are putting a bag full of garbage in the container, you are actually feeding a homeless person with your garbage. Within 12 days since the campaign started, the number of donations increased by 500%. 312 calls were received about alternative ways to make a donation.
Agency: Mex, Ukraine.