To generate awareness on the growing rate of breaking-ins into office suites at business centres in the city. And how ISEO LOCKS provided the solution with burglar-proof locks. A mail drop designed to look like a credit card was wedged into doors of office suites in business districts to demonstrate how easy it would be to break into premises that were not equipped with burglar-proof locks. Launch - September / October 2006. An inquiry rate of 28% was recorded on ISEO products within the first month of the campaign.
Agency: Naga DDB, Malaysia.