Tuesday, June 12, 2007

Advanced Protein Powder "Coupon"

Back Cover Ad: In order to redeem the coupon for a free sample of Pro Complex (an advanced Protein Powder), bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine in to Optimum Nutrition.

Agency: DraftFCB Chicago, USA.