Harley-Davidson "Freedom Box"

Class A Executives who have already been interested in buying a Harley-Davidson motorcycle and need to be stimulated to end the purchase. Exactly at 4 o'clock p.m. Friday, one of the most critical work times, they deliver to their target a box with freedom inside. When it was open, the box set in motion a ventilator installed in a strategic position that carries the wind to the face of their prospect. A direct mail that brings the Harley-Davidson spirit and wake the freedom desire. They deliver 30 boxes to a very specific target (people who have a real desire to get a Harley) and 18 motorcycles they sold with this action.

Agency: Matos Grey/G2 Sao Paulo, Brazil.