Homeplan "No House Wine"

Homeplan is a Dutch Foundation involved in small scale housing projects in Mexico & South Africa. Working with local organisations, their aim is to provide a house, a home and a future to those with no income. With no budget Homeplan introduced the new fundraising concept whereby proceeds from wine sales build homes. The free publicity generated distribution of the wine in 125 restaurant and retail outlets and over 20,000 "No House" wine bottles were sold during the campaign. The department store Bijenkorf agreed to market the bottles from 2006.

Agency: Great, The Netherlands.