Sugar Free Natura "Twister"

To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether.

Agency: Rediffusion DY&R, India.

Hubba Bubba "Big city bubbles"

Hubba Bubba is the bubble gum for the biggest and most breathtaking bubbles. Communicate this in an emotional, innovative and - most of all - amusing way. Big balloons that look like Hubba Bubba bubbles were attached to existing advertisements throughout the city. This included several billboards, citylights and advertising columns. All the cool stylish and serious models in the other advertisements suddenly became amusing and likeable "bubble gum bubble blowers" This transformation resulted in thousands of smiling faces and pointing fingers. Thus the fun of the "Hubba Bubba experience" became highly visible.

Agency: BBDO Düsseldorf, Germany.

Arrive Alive "Driving"

Drunk driving contributes to 46% of all deaths and injuries on their roads, mainly involving drivers between the ages of 18 and 30. With a modest budget they focued on nightclub bathrooms, speaking to those most likely to be driving home drunk after a night out. The wheelchair wheels were fitted in all the toilets cubicies. The idea was sufficiently innovative for the media to give it coverage on TV and in print. With the added momentum from PR, the marketing budget was stretched even further. Research conducted outside the clubs as patrons left showed the message had really hit home.

Agency: The Jupiter Drawing Room, South Africa.

Ranga Shankara Theatre Festival "Big Foot"

Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awareness and create buzz about it. Much before the festival commenced, a trail of giant foot prints were planted in various places around Bangalore. An inexpensive idea that whipped up excitement, curiosity and suspence in the city. And, brought out the drama from within all Bangaloreans. Dramatix text messages and video messages about the Big Foot were uploaded on youtube.com and were forwarded as emails to fuel the drama. After the city was swept up by this bizarre occurrence, the reveal was done at the same spots with a board that read "For more drama, come to Ranga Shankara".

Agency: Ogilvy & Mather Bangalore, India.

Pradeep Venugopal "Sundial"

To create a visiting card for an antique watch collector. Since he loves antique watches, they thought of giving him on for his visiting card.

Agency: Euro RSCG Delhi, India.

citysearch.com.au "Small"

Melbourne is famous for its laneways. Lot of restaurants ands venues are hidden from the main entertainment areas. By highlighting this using strategically placed miniature venues, it reminded people that some of the best kept secrets can be found on the "citysearch" website.

Agency: DDB Melbourne, Australia.

Tops Supermarket "Tops Net"

The ambience for the "Fresh every day" concept can work wonders as the impactful billboard and the irresistible-topick leaflet at the same time.

Agency: McCann Erickson Bangkok, Thailand.

Braganza Finishing School "Sandpaper"

To create a unique identity for a small brand of Finishing School. They create a business card that's printed on sandpaper.

Agency: Euro RSCG Delhi, India.

Lights-out with Peaceful Sleep.

Inform campers and caravan enthusiasts that Peaceful Sleep Mosquito Repellent is the best way to get a good night's sleep while enjoying the great outdoors. The message is simple: Use Peaceful Sleep when you're camping and you'll get a good night sleep. They break through the clutter with an interactive insert rather than a traditional print ad. The insert is an effective demonstration of the benefits of using Peaceful Sleep Mosquito Repellant.

Agency: TBWA\Hunt\Lascaris, South Africa.

Jelly Tots "Snakes and ladders"

Over the summer holidays Jelly Tots sweets took adventure to the Sun City resort in the form of a giant 7x7 meter "Snakes and Ladders" board game. Kids were able to interact with the elements dadging deadly snakes in their quest to reach the top of the board.

Agency: TBWA\Hunt\Lascaris, South Africa.

Rogers "Video Calling"

To launch Rodger's Video Calling feature, they made large decals of cellphones and placed them where people spend lots of time scrutinizing their appearance - on mirrors in the bathrooms of restaurants, bars and clubs in downtown Toronto. Headline: Look your best. Video Calling is here.

Agency: Publicis Toronto, Canada.

FHM "Decoy"

With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, anywhere without attracting awkward glares. Read it at the bus stop, the dining table, the church...

Agency: MC square Mumbai, India.

Inspiration.

The winner of Mediamatic's El Hema design competition has been announced. First prize went to The White Room for their design Satellite Dish Sticker. EL Hema is a humorous and slightly provocative project exploring what an Arabic version of the Dutch chain-store and superbrand Hema would be like and designers were invited to submit ideas for new Arab-Dutch products. The winning design is a decorative add-on that enable people to pimp-up their uniform dull looking satellite dishes. According to the winner, satellite dishes are often associated with Arab countries but naturally the product is for anyone owning one.

Travel Alberta.

In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.

Agency: Venture Communications, Canada.

I believe in adv

Casio Exilim "youtube billboard"

Great idea by Casio to promote the new Exilim.

Watch the video here:

Youtube billboard

Carrefour "Light bulbs"

Playing off the typical retial "sale" environment, Carrefour placed flashy tags that appeared to be communicating huge savings on the purchase of compact fluorescent lamp (CFL) light bulbs. On closer inspection, customers were informed that with these efficient bulbs, the savings would be in energy. These tags were used during the Carrefour's Energy Saving Week.

Agency: Ogilvy & Mather Beijing, China.

Pedigree Dogstore "Wish I was here"

Wish I was here. But I'm not. Come visit me and other great shelter dogs at the Pedigree Dogstore.

Agency: TBWA\Chiat\Day Los Angeles, USA.

3M Privacy Filters "Sensitive Information"

A different use of medium is chosen for the launch of 3M Privacy Filters wich are specifically designed for laptop computers. Above urinals, on top of the laptop posters, real privacy filters are placed. This way the person looking at the display straight from the front was able to read the message but from sideways it was just a black poster. This way it is aimed to show the benefit of the product in a situation where the target audience is "sensitive" to the privacy issue.

Agency: Cozum Istanbul, Turkey.

Adsoftheworld

Curitiba Zoo "Now with night tours"

Zoo Curitiba now offers night tours. With a limited budget, they made stickers of wild animals eyes and placed them on cinema's walls. These stickers clowed when a special light bulbs were lit, resembling a classic cartoon scene. It reads "Curitiba Zoo. Now with night tours."

Agency: Master Curitiba, Brazil.

Nintendo wii "Post-it"

Wii'll not forget. Relive all vintage games with Virtual Console.

Agency: Leo Burnett Milan, Italy.

Ford Galaxy "A little safer"

Ford Galaxy is making you a little safer.

Agency: Ogilvy & Mather London, United Kingdom.

The Society for Animals in Distress "Dog Box"

The Society for Animals in Distress found that the standard collection tins that they were using, were being overlooked and needed a more effective way to gather donations. So, they came up with a hard-hitting ‘interactive poster’ was placed at strategic points in supermarkets across South Africa. This unique collection box challenges shoppers to cover the picture of an abused animal by donating cash. Thus demonstrating, in a simple way, the effect donations can have on the plight of needy animals across the country.

Agency: Grey, South Africa.

Amici dei Bambini "Baby on board"

Amici dei Bambini is a charity wich cares for abandoned childeren. In Italy, sadly, several mothers facing an undesired pregnancy still throw their babies into a garbage bin. They put the classic sticker "Baby on Board" onto a garbage bin. In this way they hope to point out this dramatic issue and encourage donations.

Agency: JWT Milan, Italy.

Neotel "festive season gift"

Telkom holds the monopoly as South Africa's only land-based telecommunications provider. Their infrastructure runs predominantly on copper wire systems, wich are not only inadequate for current broadband demand but are also frequntly stolen and prone to damage. Neotel, however, entering the market as telkom's first competior, operates on advanced fibre-optic technology. They wanted a festive season mailer to inform potential corporate customers of their superior service. Wire work is a thriving local industry with its sculptures and decorations being common items sold almost everywhere. They approached one of these wire workers to make 250 copper wire trees for them. They attached cards bearing the line, "Copper wire still has its uses" and distibuted the trees to business broadband users, most of whom are current Telkom customers.

Agency: TBWA\Hunt\Lascaris, South Africa.

NSW Woman’s Refuge Movement “Neck”

BWM Sydney were asked to come up with a fund raising piece that would increase awareness of The Women’s Refuge and it’s work, while encouraging people to donate money.

Agency: BWM Sydney, Australia.

National Sea Rescue “Lifesaving Bookmark”

Every year, more than half of the total drowning victims in South Africa are children. This is mostly due to adult negligence and often occurs while parents are either reading or sleeping on the beach. They developed a bookmark that served as a simple, yet powerful reminder for parents to keep checking on their kids while they are reading. These were handed out at beaches and at public swimming pool areas.

Agency: DDB, South Africa.

Juice Salon "Hairstyles"

To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the eacalator moved down, it resulted in showcasing of a different hairstyle.

Agency: Rediffusion DY&R, India.

Nissan Pathfinder "Crushed bicycles"

The 2008 Nissan Pathfinder has a new rear view camera feature and the client wanted a press ad to publicize it. They convinced them that a demonstration would be more impactful. Bicycles are often parked at the edges of parking spots in Dubai. So they placed crushed bicycles in such locations all over the city, to show what happens in the absence of a rear view camera. People who saw it were intriqued and came closer to read the message. Radio DJs talked about it on air and it was covered in the local press. While its impact really can't be measured, Nissan has reported a significant increase in Pathfinder inquiries.

Agency: TBWA\RAAD, United Arab Emirates.

Sweet Pete's Bike Shop "Bike Safety Cling"

Peelable stickers were placed on side-view mirrors of parked cars to remind motorists to look before they pull out. "Look before you leave. 20% of cycling accidents involve children."

Agency: Marshall-Fenn Toronto, Canada.

Olympus "Wide angle head cut out board"

To communicate the effectiveness of Olympus’ SP-560 wide zoom camera, an extremely long head cut out board was placed on Bondi beach’s famous esplanade. With a printer on standby, the tourists had some memorabilia to take home with them. Olympus representatives were also on standby to answer questions about the cameras capabilities. The event received lots of attention from onlookers.

Agency: JWT Sydney, Australia.

Postbank "Car boot flyer"

This was the first flyer ever to be stuck to the car boot, not the windscreen. Specially-printed strips of paper let money to flow from car boots across major German cities. The maximised the impact and raised awarneness of Postbank Private Credit behind a minimal budget. "Take away 50,000 Euros in instant credit."

Agency: BBDO Düsseldorf, Germany.

Adsoftheworld

Callaway Golf Hyper X Driver "Burnt Tees"

In an effort to introduce Callaway Golf Hyper X Driver, golf tees with burnt tips were scattered around golf course tee boxes and pratice ranges. They served to comminicate the driver's ability to produce incredibly high ball speed across the entire hitting surface. Thus increasing distance and making the club what golfers refer to as a "Hot" driver.

Agency: Young & Rubicam Brands, USA.

Burjuman "Open your eyes"

As part of its Corporate Social Responsibility Plan, BurJuman - one of Dubai’s most premium shopping malls annually hosts a breast cancer awareness week, with a special in-mall clinic for on the spot check-ups. Breast Cancer particularly amongst the local Arab women is a taboo subject. It is these women that need to be reminded that early detection can result in cure and ignorance can have serious consequences. Their challenge was to create advertising to remind women who walked by, to come for a free in-mall check-up or get a leaflet to self-examine in the privacy of their homes. The creative idea – ‘open your eyes’ was literally demonstrated. They had limited media spend, so they identified just the medium that would provide them with the reach they needed to ensure the message got through – shop windows. For the entire week, they blindfolded every mannequin in every store window within the mall with a pink blindfold reading ‘Open your eyes to breast cancer’. They replaced the window price card with a message that directed women to the clinic or to self-examine. To ensure that local women registered the message, the communication was created in both English and Arabic. This was the first time something of this sort was done for breast cancer awareness in the region. The communication exceeded expectations - over 1,500 women came in for a free check-up in the entire week. 10,000 self-check leaflets were picked up by women across nationalities and age groups. The communication also served another long term purpose – to continue to remind women to spare a few minutes for self examination every month.

Agency: Wunderman ME, United Arab Emirates.

Inspiration.

On a cold Saturday in New York City, the world’s largest train station came to a sudden halt. Over 200 Improv Everywhere Agents froze in place at the exact same second for five minutes in the Main Concourse of Grand Central Station. Over 500,000 people rush through Grand Central every day, but today, things slowed down just a bit as commuters and tourists alike stopped to notice what was happening around them. Watch the video here:

Frozen Grand Central

Bosch EAZEO CCTV "Postbox Polaroids"

To advertise the benefits of a Bosch EAZEO CCTV Security System they actively demonstrated the disadvantages of not having one. Polaroid photos were taken outside homes and businesses and a sticker was placed on the back before dropping them in their respective mailboxes. After shuddering, customers could phone the advertised number for instalations in their area.

Agency: DDB South Africa.

Dogcoach promotion "Names"

The objective was to raise the high profile of the German dog-training school "dogcoach" by an amusing but cost-efficient promotion. In the wintry "Berliner Tiergarten" -the biggest park in Berlin-common dog's names were "peed" into the snow, using yellow food colouring. There was a sign next to each name with a logo and URL of dogcoach.

Agency: .start Munich, Germany.

El Tiempo "Turn your back on the problem"

On February 4th, the day of the global march against the FARC (the colombian terrorism group) and in favor of the liberation of those they've kidnapped, “El Tiempo”, the main colombian newspaper, had its first page articles, all about the terrorism, the FARC and the kidnapped industry, printed backward and the people in its pictures facing backward as well. Over them, the only text printed right-side up said “Turning your back on the problem won´t make it go away. Join the march today”.

Agency: Sancho BBDO, Colombia.

Toyota Rav4 "Trampoline Billboard"

Engaging billboard with a trampoline for the Toyota Rav4 Cross Sport, Serious Fun. Watch the "new" video here:

Toyota Serious Fun

Agency: Happiness Brussels, Belgium.

Cancer Patients Aid Association "New Year card"

Smokers at the paan shops, in and around colleges of Mumbai, at various places where people hangout for their daily dose of tea and cigarettes and various pubs and bars in Mumbai. To create awareness amongst the smokers about: "No-Smoking" in a unique way, induce a sense of positivity towards their lives and help them quit their habit. A team of 4 people went around with a unique New Year Card at the above mentioned places and handed over the cards.

Agency : DraftFCB + Ulka Mumbai, India.

Mini "Mini United 2007"

Mailing for all the Mini fans who are visiting the Mini United 2007 in The Netherlands.

Agency: Lowe, Switzerland.

Hubba Bubba gum "Mona Lisa"

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Agency: DDB Sydney, Australia.

The Tomorrow Trust "iPod baby"

Their brief was to promote the book and find a unique way of launching it. The key insight fot their promotion is that in the South African culture, mothers often carry their young children wrapped in a blanket around their backs. Their solution: piggyback on one of the world's most innovative and self-promotion gadgets - the Apple iPod. Step 1: Leave a message on the iPod that was taken from five different stories in the book and create an audio book podcast, with photographs, so people can get a taste of A Mother's Legacy. Step 2: Package it so that people have to take the mother away from her baby to hear her message. Step 3: Put an iMovie of the "Behind the Scenes" video of A Mother's Legacy on the iPod. The responce that they recelved was that all of the limited edition Mother's Legacy iPods were sold out and a further 1400 are now in production. 1.500 Mother's Legacy books have been sold so far and more than 30,000,- has been raised for The Tomorrow Trust in just two months.

Agency: TBWA\Hunt\Lascaris, South Africa.

Ease the Child's Academic Pressure "Bookend"

Schools in China are very competitive, and children are under tremendous pressure to perform. This bookstand was handed out to teachers and educators to remind them to help ease the pressure on kids.

Agency: Grey Beijing, China.

Discovery Channel "Shark Week"

Rapp Collins has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK – which appeared exclusively on AUSTAR’s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of “shark-bitten“ surfboards around well-known Sydney beaches. They then sat patiently – and watched and waited – while a frenzy of curious beach-goers came to ‘feed’ on this simple ambient idea.

Agency: Rapp Collins, Australia.

Adgoodness

1Time Airlines "Forgotten car"

They placed a car in the Johannesburg International Airport parking, right next to the passenger walkway. What made this car unique was that it was covered with fines and warnings, which read: Parking Time Exceeded; Parking Time Violation; To be towed. It also had wheel clamps on the front and back as well as an array of parking fines on the windscreen. A sign on the back read: When you pay less for flights you can stay on holiday longer. This conveyed the message that with the extra money that consumers save using 1Time, they can stay away longer. All this made for quite a spectacle and even had some passengers taking their own photos of the car in disbelief.

Agency : DDB, South Africa.

Ella Bache.

They created "Ella" a giant, naked woman in the centre of Sydney, whose skin is made up entirely of peaches (approximately 24,000); she is a creative and engaging interpretation of Ella Baché’s brand proposition, Skin Good Enough To Eat.

Agency: BMF Sydney, Australia.

Welthungerhilfe "Flick to feed"

Help others with table football: playing the popular pub activity helps to collect donations for a good cause. All that is required is customised balls and two stickers wich are placed around the ball shoot so that they form a hungry-looking mouth. Players can help stop hunger with our bread and rice balls as all of the bars that take part in the campaign are willing to donate 50% of proceeds generated by table football games to Welthungerhilfe projects. This helps to boost the images of the bars and encourages people to play more knowing that they are helping a good cause at the same time as having fun. The text below the mouths reads: "One euro gives you three games. And someone else one day without hunger". 50 cent of every euro goes directly to Welthungerhilfe. If you would like to contribute more you can find further information at www.welthungerhilfe.de.

Agency: DraftFCB Hamburg, Germany.

Adsoftheworld

Sanyo Xacti CA-65 Underwater Video Camera.

This billboard used the tide to demonstrate the new Sanyo underwater video camera's capabilities.

Agency: Saatchi & Saatchi Auckland, New Zealand.