Environmental Defense Fund "Polar Bears"

A polar bear's life and death gets a Big Apple reinterpretation by Ogilvy and Joshua Harris for the Environmental Defense Fund.

Check the video here:
Polar Bears

Agency: Ogilvy New York, USA.

Nivea "Good-Bye Cellulite"

During Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.

Agency: TBWA\Chiat\Day New York, USA.

Milky Way "Conveyor Belt"

Shoppers were treated to a moving demostration of a Milky Way bar's stretchy caramel. Note: The "Milky" half was affixed to the metallic portion, while the caramel and "Way" half was on the conveyor belt.

Agency: BBDO New York, USA.

IKEA "Sliding wardrobe"

Slide to open... nice use of media.

Agency: 303 Group Perth, Australia.

Lotus "Faceless"

They created an unusual campaign to promote an unusual vehicle – the Lotus Evora – the first launch from supercar marque Lotus in more than a decade. At high-profile events in Britain in recent months, including Wimbledon, the Harrods sale, Elton John’s White Tie & Tiara ball and Henley yachting regatta, ‘faceless’ people appeared in the crowds. Videos of the characters subsequently appeared online and mainstream media (including The Daily Mail, Metro and ABC news in the USA) picked up and covered the story. Searching for ‘faceless people’ on Google led to a sponsored link for a microsite featuring a timer counting down to the launch of the new model at the London Motor Show in late July. When the timer reached zero, the launch was streamed live online and within a few moments, the site turned into a full brand website for the newly revealed car.

Check the video here:
Faceless

Agency: CMW London, United Kingdom.

A Diamond is Forever "Roses"

They created an installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.

Check the video here:
Roses

Agency: JWT New York, USA.

Hegyalja Music Festival "Flowers"

A nationwide promotion for a music festival's green credentials. They built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 11,000 unique visitors to the microsite (http://www.zoldvadmuvelet.hu), nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening. Above is recruitment poster and some user generated shots.

Advertising Agency: Raygun Budapest, Hungary.

Stop The Traffik "Human Sale"

Every year thousands of men, women and children are trafficked into the UK for forced labour and sexual exploitation. To help Stop The Traffik (a global coalition against people trafficking) to raise awareness about this trade in human lives, They advertised a ‘HUMAN SALE’ in the centre of London. For maximum impact, the ‘sale’ coincided with the last few days before a ban on this kind of familiar hand-held banner advertising in London came into place.

Agency: Saatchi & Saatchi X London, United Kingdom.

Bliss

WWF "Turtle Chopsticks"

Indonesia is home to 6 out of 7 of the world's turtle species. Today. however, less than 20% of the turtle population remains. Every day, turtle eggs are stolen and eaten, turtles are killed and made into soup or satay, and turtle meat and shells are illegally exported to other countries. As part of its efforts to helpturtle conservation, WWF ran an innovative campaign in restaurants. A cut-out of a baby turtle was placed between chopsticks on tables, with simple facts regarding the threats faced by turtles on the back, accompanied by a call to help. The campaign is currently running in around 10 restaurants in Jakarta, with more restaurants expected to join in soon.

Agency: Advantage Advertising Jakarta, Indonesia.

Bliss

Guinness Draught "Dance Steps"

Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they're enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home. The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.

Agency: Saatchi & Saatchi Cape Town, South Africa.

Scarlet "Election Frenzy!"

In a Telecom landscape dominated by two top gogs (Telenet & Belgacom), Scarlet aims to be the proverbial third dog. The problem is that their marketing budget is less than 5% of that of the two market leaders. So they came up with a bold strategy during their national elections: they would make their prime minister claim that this time he would "vote red". Knowing that he is a die-hard liberal supporting the deep blue colours, him switching colours would surely grab the voters' attention. They used a famous voive imitator and a spitting image doll. The combination results in a verry funny viral movie in wich their prime minister speaks directly to you to announce that he will "switch and vote red". After this funny intro, it is revealed that he "votes" Scarlet and switches to their superior online & telephone offering Scarlet One. In the course of the movie, Verhofstadt also picks up his phone and makes a call. At wich point your own cell phone rings and he talks to you directly! Imagine your surprise. In just two weeks of election Frenzy they generated 80.000 visits. Average visit time indicates that 90% of visitors views the complete video. Almost 10.000 personalized e-cards were sent out. Almost 6.000 prospects left us an opt-in asking for more info and 2.500 of them left them their cell phone number. Scarlet sales were up significantly (figures can't be disclosed).

Check the video here:
Scarlet

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

Mercedes-Benz designo "Mirror Letter"

Convince key customers to personalize their Merceds with designo - an exlusive customisation program. They created a sales letter in reverse, so that you could only read it when refelcted in the mirror. At a glance it was clear that the car it was selling could be as unique as the person you saw reflected in front of you. They are still awaiting final results for this mailing. However the client already decided to expand the mailing to owners of other Mercedes-Benz models.

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

Electrabel "April 19 Secretary's day"

Since the liberalisation of the Belgium utility market two different strategies are in play. The challengers are set on aggressively gaining market share while Electrabel is doing its utmost to prevent churn. In doing so, Electrabel and Proximity BBDO have developed a series of campaigns to increase the overall brand likeability and loyalty scores. The most recent one is targeting the retail market. A segment where "utility decisions" are tyically taken by the general manager ( and the management assistent). Aligned with Electrabel's corporate strapline "Het is jouw energie/Vous avez l' energie" they wanted to boost their energy levels to an all-time high, using a personalized energy song, during the last "management-assistent-day" on April 19th. Both online and offline mailings drove traffic to the campaign website, where the general manager could send a personalized a-cappella e-card to his much appreciated management assistant. A unique moment claimed by Electrabel who clearly offers more than just energy. Results that can be directly attributed to this campaign exceed the industry responce rates and thus speak for themselves: 11.633 managers were contacted. Online if they could, offline when needed. Out of this group 2.164 a-cappella e-cards were sent (18,6%). Due to a non-intended, viral effect 919 new managers also find the website (7,6%) and sent an e-card.

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

PEPSI MAX "4max campaign"

When PEPSI MAX specifically asked them for a brand activation campaign involving computer games, aimed at the general public that would want to "MAX their life", they saw their change. A change to work around the much debated media fragmentation and clutter, to fully use the potential of social networksites and create powerful mix of online and offline experiences. They invented the MAX'ed out version of the classic game "4 in a row" and played it on a board, 12 meters high and 15 meters wide, with real people as discs. They launched it as a viral hype and the rest is history. At first they went undercover, organizing an unbranded, live gaming experience with both local and international participants recruited online. Closely monitoring the blogging community and the social networksites they opened-up a-still unbranded-game site, called 4MAX. When the fuzz reached an all-time high, GunkTV was granted the reveal scoop. At the same time a new website, branded this time, was revealed, where gamers could compete each other for a place in the live offline finals to be held on September 22nd in Antwerp. To be continued. Up till now more than 100.000 gamers visited the 4MAX game site, while the offline finals still have to be played. 75% up to 80% of the site visitors actually played the game online. On average people spent over 10 minutes on the website. Their banner campaign generated a whopping average CTR of 1,6%, with peaks up to 8% for certain formats (market average: 0,3%. More than 20.000 views on YouTube. Free publicity on the HLN.be homepage, Frensh TV and a lot of echo's within the blogging community.

Check the video here:
4MAX

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

Right Guard "Perspiration Emergency"

Create awareness that there is help for severe cases of perspiration and body odour in the form of Right Guard body spray. Their target group: men and women who don't want to work up a sweat. On busses and trains lots of people are usually closely crammed together. That is why they installed a special kind of rescue system. In cases of perspiration emergency Right Guard was there to save everybody from unpleasant body odours. And for the more severe cases victims were able to call them on their emergency hotline to ask for free samples. The campaign caused a furore and generated a large amount of interest with an average number of 800,000 contacts during the two-week campaign. Since then over 6,500 product samples have been ordered, making it the most successful media campaign of the year.

Agency: DDB Germany Duesseldorf, Germany.

Adsoftheworld

Mercedes-Benz "Art fair invitation on canvas"

Invite Mercedes-Benz top clients to the exclusive exhibition of the Daimler Art Collection on the contemporary art fair Art Brussels. Cars can be art. That proofs the Car Series of Andy Warhol and Black Car from Robert Longo in the Daimler Art Collection. Therefore, they created a personalized Warhol-like canvas that beautifully integrates all the fair info: the place, the date, how to subscribe and the represented artist. They are still awaiting the results.

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

BBDO "Dull Parties Liberation Front"

They create a concept and a campaign foor BBDO Belgium's New Year's event, knowing that when it comes to occasions like this, the agency has a rather boring reputation. They admitted their mistakes by launching a Dull Parties Liberation Front that took over the campaign and the event in a true disco querilla style in order to make them equally entertaining. They have the highest response ever for an internal event of BBDO Belgium: 85% of the invitees registered. An unintended viral effect: Lots of uninvited party crashers tried to register. Smiling faces all over and raving reactions from their clients.

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

Osram "Energy Saver"

This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: "Only use electricity when you need it". This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it's not a use. And, so one of the world's largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.

Agency: Saatchi & Saatchi Cape Town, South Africa.

Football Federation Australia "The Missing H"

Lowe Sydney recently made noise around a low-interest football match between the Socceroos and Ghana by creating a fake Ghanaian fan club, which goes on a desperate mission to recruit people to be their missing ‘H’.

Check the video here:
the missing H

Agency: Lowe Sydney, Australia.

Tourism Queensland "Flasher"

The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it's winter now in Australia), the weather's warm enough to enjoy Queensland's beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.

Agency: CumminsNitro Brisbane, Australia.

Stella Artois "PSP"

In Australia, Stella Artois was the #1 international draught beer. But the brand had a long way to go before it caught up with local brews such as Crown Lager or Victoria Bitter. So Foster’s created a new sales team to concentrate on selling Stella Artois. Although this team was aware of Stella Artois’ origins, it didn’t have a good understanding of the brand’s character or its association with film. Their job was to produce a sales presenter that would get the team excited about Stella Artois, and make it easier to sell the beer to pub and bar managers. Foster’s was expecting a brochure, or a folder with loose-leaf pages. They gave them 50 customised Sony PlayStation PSPs instead. The PSPs were delivered in hand-stitched black velvet drawstring bags. The machines were rebranded with a Stella Artois logo on the reverse of the case, and they also modified the operating systems and icon sets to reflect the brand. Then they installed the Stella Artois films and artwork, plus short presentations on the history of the brand. And because PSPs are wi-fi capable, Foster’s can load up new material quicker than new pages can be printed for a loose-leaf folder. Foster's analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool.

Agency: Rivet, Australia.

Interior Matters "Street"

To create brand awareness in a unique way Interior Matters uses "street garbage" as brand new medium. Garbage in Dutch cities is put on the streets. People are always exited about what other people throw away. To stimulate user generated content, online customers will receive campaign stickers with each purchase. Take a picture of your old furniture with the sticker applied, upload your photo and get an extra 10% discount with your next purchase.

Agency: Breed Creative Communications Amsterdam, The Netherlands.

Inspiration.

Specter creates cardboard gates and places those in diferent places around the city. He also has other interesting projects.

Check his work here:

Specter

DHL "Track it anywhere"

I post already the DHL Online Tracking 'Van'. Here is an other version of DHL Online Tracking. To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!

Check the video here:

DHL Online Tracking

Agency: Ogilvy & Mather Beijing, China.

Miradent "Dental floss"

This was an unusual idea for a print ad for Miradent, a manufacturer of dental products. The idea was to remind readers that Miradent dental floss can fit into the narrowest gaps, wich they achieved by creating a double-page advert with minimal graphics and with a white book mark. readers instantly recognised that the image showe two teeth with a piece of dental floss in between.

Agency: Philipp und Keuntje Hamburg, Germany.

Audi "Rear-view mirror"

This poster was displayed close to Audi dealerships throughout Germany to vividly demonstrate the dangers of blind spots. As a result, the dealerships recorded a noticably higher demand (+35%) for the Audi Side Assist.

Agency: Philipp und Keuntje Hamburg, Germany.

Partizan Media "Sticker"

If you open a new magazine, first of all you thumb through it. This is an emotional feature. Then you open the page with a table of contents and a article of the editor. It is cognitive feature. The reader takes a hot of magazine in hands and thumbs through it. He searches for allocated objects. This psychological feature is considered at creation of guerrilla advertising. The bent page with advertising is the first of such objects. The reader will necessarily open this page when he will thumb through magazine. But a basis of provocation is a sticker which was pasted on page with a word of the editor. The purpose was to make impression, that the worker of the edition has left the message to the editor-in-chief. And the magazine has casually got in sale. The reader compares with a sticker and direct advertising. He precisely remembers the name and branch of the company. Advantage of journal guerrilla advertising is addressing to different kinds of memory: visual, emotional, tactile. As the result is increase of quantity of calls to the company on 60 %

Agency: Partizan Media, Russia.

Adsoftheworld

Breath right "What a snore"

How to promote a nose strip for better breathing in your sleep? The brand Breath right took 20 promoter dressed in pyjamas and let them fall asleep in the main roads and busses in London.

Check video here:

Breath right

Agency: Unknown.

Vauxhall "Lanch of the new Insignia"

Passers by at Potters Fields got to experience a world-class publicity stunt. What appeared to be a huge crater with steam coming out of it and an odd metallic object (looking a little like a large flex capicitor) was being moved out by a crane. Surrounded by about 10 men in black, talking into their sleves there was a good air of mystery surrounding the sight to satisfy most conspiracy theorists. A car lanch out of this world.

Check the video here:

Vauxhall Insignia

Agency: Cow PR London, United Kingdom.

BMW "launch of the new BMW 7 series"

A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.

Check the video here:

BMW 7 series

Agency: MAB Berlin, Germany.

TV3 "Model Menus"

We all know that models don’t eat. Even if they say they do we don’t believe it. So to promote the series return of America’s Next Top Model, to TV3, they distributed special ‘model menus’ to popular restaurants around Auckland. Upon being seated, diners would be presented with these menus, which they would struggle and fail to pry open, as
they were all glued shut. They’d then discover the show’s details displayed on the back, and be let in on the joke.

Agency: Colenso BBDO Auckland, New Zealand.

SBS / Tour de France "Endurance"

To advertise SBS's coverage of the Tour De France they created an epic 21-day endurance event for one Melbourne cyclist. Trough wind, rain and sunshine, the cyclist is pedaling a racing bike that powers a scrolling metrolite from 8.00am to 4:00pm, stopping only for two rest days as per the actual event.

Agency: RazorJunior, Australia.

Vimochan Development Society "Help her"

To create innovative, eye-catching OOH communication to highlight the plight of women in India, and evoke the desired response from the TA: That of speaking out against the evils of the dowry system that still prevails across the country. An interactive creative that visually dramatizes the dowry death situation in the country, and calls for action on the part of the audience. The creative is hung in public places, where it will not be overlooked. When the noose is removed from the girl's neck, the full message is revealed, along with an exhortation to speak out against the evils of the dowry system. Besides car door handles, bike handlebars & tea-bag tags, it can be used in public transportation and other ambient settings like parks (on bushes in a larger format), as a bookmark in libraries...

Agency: Bhadra Communications Bangalore, India.

Adsoftheworld

Kelvinator AC's "Beware of Polar Bear"

To associate Kelvinator Air Conditioners with ultra cooling. Nameplates were designed to communicate that houses that install Kelvinator Air Conditioners have ultra cooling. So much that even polar bears can be kept as pets.

Agency: Quadrant Communications Mumbai, India.

Inspiration.

Cuprocking is the brain child of Sydney based artist Andy Uprock. By mapping out large areas of cyclone fencing and sticking plastic cups into the existing diamond shaped holes, Andy transforms streets and public areas into floating walk-by galleries. Andy typically uses around 2,500 individual cups for each piece and recycles them between each project.

Check the site here:

Cuprocking

Looking Glass Foundation "Toothbrush"

"Attempting to purge. Jane B. broke a toothbrush off in her throat and choked. Learn more about eating disorders at lookingglassbc.com". The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.

Agency: DDB Canada.

Bazooka Guerrilla Marketing Agency "Business card"

Nice creative business cards that invites you to play battleships on the namecards.

Agency: Bazooka Porto, Portugal.

Adsoftheworld

Classic&New Recording Studio "Rain"

The sending of direct marketing was adressed to those firms which can get profit from the services of an audio postproduction studio: advertising agencies, advertising and television producers, design studios, etc. The addressee received a closed box with his/her name and the Classic&New logo on. When opening it, he/she found a sound hall in miniature, with an opaque, crumpled piece of onionskin paper. As the addressee unfolded the piece of paper, it produced a very peculiar sound, he/she would later relate. Once completely unfolded, one could see the word "rain" and the Classic&New logo on the paper. The addressee realized the sound he/she heard when unfolding the paer is the sound of falling rain. On the other side of the paper, the web address for contacts was printed.

Agency: CIA Communication Barcelona, Spain.

Trindade "Invitation"

Tile Invitation. Personalized tiles for the one-year anniversary of the restaurant.

Agency: Giovanni + DraftFCB São Paulo, Brazil.

Uitgeverij Appelmoes "Hanky"

To promote a new book about gay lifestyle, special handkerchiefs were worn by a promotion team and handed out to passers-by. A colored handkerchief in a back pocket indicates the wearer's sexual preferences. It also tells if he wants to play an active or passive part in the lovemaking.

Agency: De Combinatie van Factoren Amsterdam, The Netherlands.

IKEA "The Small change. Big difference project"

This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.

Agency: Host Sydney, Australia.

Inspiration.

In the streets of Atlanta, USA a disposable camera was tied to a bench with a note saying: "Good afternoon, I attached this camera to the bench so you could take pictures. Seriously. So have fun. I'll be back later this evening to pick it up. Love, Jay/The Plug"

See the photos that were taken here:

The Plug

Discovery Channel "Shark Pedicab"

Nice work for Shark Week on Discovery Channel.

Creative Director: Stefan Poulos
Associate Art Director: Alison Medland
Associate Creative Director: Andrew Heckel
Photographer: Jill Greenberg

Jupiler.

Jupiler clearly knows that people aren't interested in another poster campaign. But what if a poster became a big block of ice containing free cold beers...

Agency: Famous Brussels, Belgium.

Adhunt

Oreo "Milk's Favorite Cookie"

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave them one more way to show that Oreo is milk's favorite cookie.

Agency: DraftFCB New York, USA.

San Francisco Zoo "Critter Quest"

To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest". People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – they are interested in seeing how creative people will get.

Agency: BBDO West, USA.

DHL "Track it anywhere"

This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

Check the video here:

DHL

Agency: Ogilvy & Mather Beijing, China.