Wednesday, September 23, 2009

Alteco Super Glue "Steel Span Wire"

The communication is focusing on “Alteco Super Glue”, aims to make the brand grow up rapidly in China market. The power of Super Glue to secure the suspending cables supporting the suspension bridge. The sales increased 120% more than the target number, what’s more, the brand recall and brand preference achieved at 96%.

Agency: DDB Shanghai, China.