Plaza Avenida Shopping "Plaza on ice"

Sticker by the elevator at the Plaza Avenida Shopping (Avenue Plaza Mall) at São José do Rio Preto, São Paulo, Brasil (one of the hottest towns in State, in summer temperature reaches near 40 degrees celcius and never snowed) in form of termometer to promote a temporary skating ring in the basement of the Mall.

Agency: Rede M., São José do Rio Preto/São Paulo, Brazil.