Hospital de Clínicas "Transplants"

61,702. This could be your number if you needed an organ transplant.

Agency: RMG Connect Curitiba, Brazil.

Mini "Augmented Reality Advertising a Reality"

Mini has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their Mini Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild.

Check the video here:
Mini Augmented Reality

Colgate "Don’t forget"

Colgate normally gives out small product samples at annual events like "Oral Health Month" to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals "Don't Forget" with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Agency: Y&R Bangkok, Thailand.

good.crisis.org.uk

Ambient campaign to highlight the plight of homeless people where 30 cardboard beds were placed onto the streets of London. In the cardboards was written: "Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.crisis.org.uk"

Agency: Rapp London, United Kingdom.

Via:
Invisible Red

Tierney Communications "Lunch & Learn"

Despite years of breast cancer education, many women still don't notice they have a lump until it's too late. They wanted women to safely experience how breast cancer quitly starts and how it spreads. So they tactically placed a pink dot on a mirror in the restroom such that when a women looks at herself, it appears to be on her breast. The dot then grows over several days, creating interest and buzz until they finally revealed an invitation to an event to learn more about breast cancer. In an agency full of very busy people who often don't even attend mandatory company meetings, they had a full house.

Agency: Tierney Communications Philadelphia, USA.

Philadelphia Phillies "Congratulations Phillies"

Maintain a relationship with the Philadelphia Phillies organization in hopes of securing more projects with them in the future. While in the middle of the playoffs, instead of sending the Phillies a congratulations card, they sent them an interactive experience. They created a digital Colonial war map depicting cities where the Phillies had won clashes, with each location marked by a red cannon. Click on one, and you are engaged with colonial battle footage or quirky animation which has been edited to some heart-pounding, play-byplay audio. In addition to sending this to them on a disc in a custom box, they also posted it on a microsite: http://tierneyagency.com/congratsPhillies/. The Phillies won the World Series. Coincidence? Perhaps.

Agency: Tierney Communications Philadelphia, USA.

Civil War Museum of Philadelphia "Kepi"

Please consider a donation to help preserve and relocate the Civil War Museum of Philadelphia to its new home at the First Bank of the United States.

Agency: Tierney Communications Philadelphia, USA.

Revita Beauty Center.

Relax with Shiatsu.

Agency: Fields, Brazil.

American Academy of Cosmetic Surgery Hospital "Post-It"

Hair Removal is a painful and messy experience for most people. They needed to communicate that a simpler, less painful and cost effective option was available. They covered their poster with post-its designed like waxing strips, and hair printed on the back that encouraged people to peel them off mimicking the action of waxing. This clearly enticed them to opt for the client's less painful laser hair removal treatment instead. They aimed the communication at young men and women who regularly performed hair removal treatments. An increase in more than 15% in enquiries was recorded at the call centre regarding Laser Hair Removal.

Agency: Impact Plus Dubai, United Arab Emirates.

American Academy of Cosmetic Surgery Hospital "Bubble Wrap"

For the most people, acne is an embarrassing problem that leaves scars on the face. They needed to communicate that a simpler less painful option to get rid of them was available. Bubble wrap gives people an unnatural urge to pop it. And covering their posters with it reminded their target audience of their battle against acne. Young men and women who suffered from acne and were scarred by it formed their target audience. An increase in more than 15% in enquiries was recorded at the call centre regarding the skin resurfacing treatments.

Agency: Impact Plus Dubai, United Arab Emirates.

McDonald's "Speed bump"

McDonald's Shaker Fries.

Agency: DDB, New Zealand.

Vodafone "Bus window sticker"

Promoting internet on your mobile phone by showing all the benefits of moving image and entertainment in a window sticker. HL: Watch online videos anywhere with internet on your mobile.

Agency: DDB Budapest, Hungary.

Think diapositive.

Slides transformed into business cards for Croatian photographer. Each business card is unique.

Agency: ohoho d.o.o. Zagreb, Croatia.

Brastemp "Stainless"

Brastemp Stainless. The real stainless. To advertise Brastemp’s line of stainless refrigerators, stoves and microwave ovens, they decided to take advantage of stainless walls in shopping center elevators by placing outline stickers with the shape of the products.

Agency: DDB São Paulo, Brazil.

Magic-i "Floating Bag"

The agency was given the task to design a shopping bag for Magic-i, a magic shop. It has to be relevant to the business, original and impactful. The handles of the shopping bag are made of transparent fishing line, wich makes it look like it is being held without handles as if by magic! This original idea created quite an impact, getting stares from passers-by who couldn't believe their eyes!

Agency: Grey Kuala Lumpur, Malaysia.

Visit Niagara Falls "Post-box waterfall"

Visit Niagara Falls.

Agency: KNARF New York, USA.

Foster’s Wine Group "The Corks"

Fosters Wine Group was struggling with younger restaurant servers not knowing much about wine and therefore unable to sell it well. To educate them in an engaging way they created the CORKS. An actual band in the vain of SPINAL TAP that created spoof songs about the different wine varietals, serving tips, and food pairing. “UNSCREW ME” dismantles the myths of screw top wines. Servers at various restaurants received a kit that included the CD with booklet insert, buttons, and a scroll pen with a pull out cheat sheet to help with common questions.

Agency: Alcone Marketing Group Irvine, USA.

Motion Fitness "Join the gym"

In 2008, testing of a new bodyscanner at airports began. This caused a lot of discussion and became a topical, recurrent issue all over the media. The scans create pictures where one can see every flaw on your body; not even the littlest love handle you usually cover with clothes can be hidden. They found this to be the perfect hook for the Fitness & Beauty Studio gym to raise awareness and increase membership. The posters were placed in the immediate area that surrounded the new gym wich is located just five kilometres from the Basel Euroairport.

Agency: Publicis Zurich, Switzerland.

Zurich Financial Services "Stickers"

Their task was to promote the speed and ease of having car damages fixed through the Zurich insurance "HelpPoint" service centers. These service centers allow auto insurance customers to drop off their dameged cars for quick, hassle free repairs. The HelpPoint takes care of all of the claims paperwork, arranges for all of the reapairs and even provides a coutesy car so customers can stay mobile. To demonstrate how quickly car damages are fixed through HelpPoint, they placed "cling" stickers on parked cars in front of stores, on residential streets, basically everywhere. The car owners returned to find their car had a scratch, graffitti or a shattered window. Once the initial shock wore off, the car owners could then effortlessly pull the "damage" off. The simple text drove the point home.

Publicis Zurich, Switzerland.

Zurich Financial Services "Friday the 13th"

It's a common belief the friday the 13th is a good day for bad things to happen. It turns out, it's also a good day to advertise insurance. Using the old cliché of a flower pot accidentally falling on your car, they turned to the streets to create something memorable. On the morning of friday the 13th, people woke up to find rows of broken flower pots strewn across the city sidewalks. As they look closer, they saw small, well branded signs that read: "Today is friday the 13th. Are you well insured? Zurich. Because change happens." In addition to the signs, they created branded flower labels that doubled as vouchers. Each voucher was good for a complimentary consultation with a Zurich insurance expert waiting in the Zurich agency just 100 meters away. In general, the typically conservative Swiss were very amused, surprised and pleased with the promotion. They noticed a number of people taking pictures with their mobile phones, wich were then found on local blogs. By end of the day, the Swiss and german press had picked up the sory both online and in print. As the installation was being removed, people were still asking for vouchers. A very lucky few even went home with fresh flowers. Best of all, Zurich reported a spike in consultation requests the entire "unlucky" day.

Agency: Publicis Zurich, Switzerland.

Sergio Freitas, Dog Coach "Biscuits"

Business Card - Sergio Freitas, Dog Coach.

Agency: RMG Connect Curitiba, Brazil.

Greenpeace "Tree"

Deforestation continues with the turn of a page. The global degradation and disappearance of the world’s forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world’s endangered forests. We are experiencing an unprecedented rate of destruction of the world’s forest resources. We are utilizing journal pages and deforestation’s direct relevance to the rate of the destruction of the world’s forests to display the terrible result. The two pages’ varied lengths provide for an interesting magazine advertisement.

Agency: LINKSUS Beijing, China.

Publicis "Paper plates greeting card"

During the recent holiday season, Publicis Vancouver - inspired by the recent economic recession - opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station.

Agency: Publicis Vancouver, Canada.

Yoga One.

Yoga One. Get Stretchy.

Agency: Marked for Trade Charlotte, USA.

tictac.

Interesting stunt for tictac done by Micha Albacow.

Check the video here:
tictac

Selma Spa+ "Refuel yourself"

Don't forget to refuel yourself as well. Book your pleasure at selmaspa.se

Agency: Clara Karlstad, Sweden.

LG "LG’s fastest processor"

Folder with holographic bar simulating a computer loading.

Agency: Young & Rubicam São Paulo, Brazil.

Luxaflex "An open and shut story"

The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.

Agency: JWT, Singapore.

IAA Kuwait’s campaign against "corruption"

A sealed plain brown envelope was hand delivered to the upper management of media agencies and clients (without disclosing the source of the envelope) or its content; with the request that the secretary/receptionist hands it to their Manager. Inside the brown envelope there is a patch of money with a belly wrapper that carries the message "Disappointed or amused? Help in breaking the habit" on the front. On the back there is a clue (faint IAA Kuwait Chapter logo) IAA Kuwait Chapter Board members received responce within minutes by phone and emails from the recipients. Many of them offering support for extending & furthering the campaign on corruption.

Agency: Paragon Marketing Communications, Kuwait.

Rimmel "Quick Dry nail polish"

To promote Rimmel's Quick Dry nail polish their aim was to literally stop young woman in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle. highlighting the product's quick drying benefit. The campaign also included actual size models situated around point-of-sale counters in stores.

Agency: JWT London, United Kingdom.

Cadbury Cream Egg '"Bus shelter game"

They have transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

Check the video here:
Bus shelter game

Agency: Saatchi & Saatchi London, United Kingdom.

goodpeopleindia.com "Jobs Available"

To establisch goodpeopleindia.com as a leading job consulting company in the minds of employers and employees. The majority of the target audience comes to corporate hubs like Gurgaeon to work everyday. Huge buildings sport logos of the various companies they house. The idea was to make these buildings, modern landmarks of India, their medium. And be part of their core audience's work life and space. A sign with the message "Jobs Here" was attached to the window cleaning trolleys of these glass buildings. Every time the trolleys go up and down, they demonstrate Goodpeople's capability to find jobs across all levels - the top floor corner office to the ground floor welcome desk.

Agency: Euro RSCG Delhi, India.

MASSAD "Spankvertising"

In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.

Agency: New Message Amsterdam, The Netherlands.

Spontex "Hand Care"

They send a direct marketing pack to housewifes to communicate that the best hand care you have it with the spontex gloves. The gloves were inside of a packing that simulates to be a hands cream. The sticker reads: Hands Care Treatment.

Agency: Reskala y Asociados, Mexico.

AVRO "The Phone"

Interesting guerrilla marketing activity for a Dutch TV show called "The phone." And as the title suggests, the phone plays an integral part of the show, and in this case of the guerrilla marketing campaign.

Check the video here:
The Phone

Agency: New Message Amsterdam, The Netherlands.

TV6 "The Nude Delivery Guy"

I'do anything for money. In this Swedish game show on TV6 people are challanged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to sell and promote the show.

Agency: Le Bureau Stockholm, Sweden.

World's First Camera Lens Calendar.

Clients receive a lot of desktop calendars as a corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before. To create an innovative calendar that strengthens Sharad Hakar's equity of being a creative photographer. The Camera Lens is the most visible sign of a professional photographer. So they designed a long-life desktop calendar that looks like a camera lens. They used the shutter speed, aperture and focus rings to cue the year, month and date. And they sculpted the calendar from a single block of Aluminium. A stunning looking calendar displaying from 2008 to 2032. And weighing above 4 Kgs.

Agency: 1pointsize, India.

HBO Big Love “Wall of Secrets”

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009.

Agency: BBDO New York, USA.

The Sun "Movie Boy"

To communicate the promo of The Sun newspaper where you get a free Hollywood Film with the newspaper, The Sun launched the "Movie Boy“ online interactive campaign where a young man movie addicted will be in a living room watching movies 24 hours a day for 6 1/2 days (156 hours).

Check the site here:
Movie Boy

Agency:

BBDO “Bring your kids to work day”

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.

Agency: BBDO New York, USA.

Road Safety Initiative "Drunken Beetle Promotion"

The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle's organic forms and turn it's silhouette into a human's face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry's information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry's information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.

Agency: Scholz & Friends Berlin, Germany.

Saxofunny sound production company.

Noisy interactive posters for Saxofunny sound production company. Every image has a sound.

Check the video here:
Saxofunny

Agency: DM9DDB, Brazil.

Burger King "Whopper Sacrifice"

What would you do for a free Whopper? Now is the time to put your fair-weather web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice 10 of your friends.

Check the site here:
Whopper Sacrifice

Agency: Crispin Porter + Bogusky, USA.

fiftyfifty Street Magazine "Invisible"

There are many homeless people in Düsseldorf. And many people who don't notice them. Sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like the people look right trough them. They visualise just that with a spectacular promotion in the Christmas season.

Watch the video here:
Invisible

Agency: Euro RSCG Düsseldorf, Germany.

The One Club "New York State of Mind"

To promote the 2008 One Club New York State of Mind Exhibition (a show featuring the best advertising work from NY based agencies). They created a campaign centered around something quintessentially New York: street-side bootleg DVD vendors. They designed a poster and a series of 15 DVDs to be given away at the show premiere; each DVD being an agency "best of" reel masked with its own unique cover to mimic a bootleg movie DVD.

Agency: BBDO New York, USA.

Kit Kat "Bench"

Have a break...

Agency: JWT London, United Kingdom.

Shiner Beer "Koozies"

Heineken was the official beer sponsor of the 2008 Austin City Limits music festival. But Shiner is the local favorite. How do we keep Shiner top of mind, when we aren't allowed to advertise inside the festival? Stand outside the festival entrance and hand out free koozies. After all it's hot out and texans love keeping their beer cold with a koozie. But these koozies do more than that. Since they look exactly like a can of Shiner Bock, festivals goers look like they're drinking Shiners instead of Heineken, and they get a kick out of snubbing the corporate sponsor in favor of their beloved Shiner.

Agency: McGarrah Jessee, Austin, USA.