Sixt "Wi-Fi Guerilla Idea"

Great work done by Jung von Matt for their client Sixt on Hamburg Airport.

Check the video here:
Wi-Fi Guerilla Idea

Agency: Jung von Matt Hamburg, Germany.

Panzani "Farfalle"

To advertise Panzani pastas they posted crumled posters in grocery stores to get people thinking about what to cook for lunch.

Agency: Euro RSCG Prague, Czech Republic.

Idre Fjall Ski Resort "Stool"

Idre Fjall is a big and well-known ski resort. As most other big ski resorts in Sweden the main target group is families with small children.

Agency: Spenat Karlstad, Sweden.

Visine "Gone in 60 seconds"

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Agency: Lowe Jakarta, Indonesia.

Dressing for Pleasure "Bottom"

There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.

Agency: JWT New York, USA.

The Shark Project.

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.

Agency: Y&R Frankfurt, Germany.

Top Gear "Ramp"

To promote the launch of Top Gear Australia on SBS, they set jump ramps up at either end of a row of parked cars in the heart of Melbourne. Police, journalists and news teams all showde up to investigate the proposed stunt and over 13 milion watched the first episode, making it the top rated programme for the night across all networks for
the target audience of men aged 18-49.

Agency: Razor Sydney, Australia.

Inspiration.

Moving Forest created by the architecte group NL architects, and consists on planting trees in supermarket trolleys, becoming portable forests.

Star Movies "National Treasure"

They placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure.

Agency: DDB Hong Kong, China.

Flossie.com "Monthly Cycle adshel"

To show how new website Flossie.com truly understands women, they built special adshels that went through a monthly cycle. Yep, they created ad space that went through PMS. Starting with tampons, the adshels were filled daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the objects reflected a woman’s ever-changing moods. Any passing female could help herself to the free Flossie-branded items.

Agency: TBWA\Whybin Auckland, New Zealand.

Pascall "Fruit Burst"

They creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies. View the billboard live: whenwillthefruitburst.co.nz/

Agency: DDB New Zealand.

Inspiration.

Tag a Dummer, intervention project in order to create an awareness about the Hummer cars and how they damage the environment.

Invisible Red

TV3 "Wipe out dryer"

There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry.

Agency: Colenso BBDO Auckland, New Zealand.

Flossie.com "Man Vending Machine"

To show that Flossie.com has something for every woman, they created a Man Vending Machine – the world’s first. It’s an authentic vending machine adapted to dispense real live men on a busy inner city street. Women could choose their favourite flavour of man – rich, foreign, action, classic or romantic – press the button and a genuinely single guy emerged from the machine to take her on a date. The machine also had a 'Mr Perfect' function which gave out free vibrators. Because whatever you need, it’s on us – even men.

Agency: TBWA\Whybin Auckland Australia.

Trident Blancheur "Cinema"

Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. They branded it with a shinning Trident smile that lit the room in the dark.

Agency: JWT Casablanca, Morocco.

Snickers "Stickers"

Spread the emotion and adrenaline when practicing extreme sports, like BMX, Skateboarding and BBoys, by providing to the assistants to the massive event Snickers Urbania 3.0 in Mexico an element that aloud them to validate their status not only as fans but also as authentic extreme sports players. They gave away temporary tattoos: look a likes of "skin bruises" exactly as the one you get when practicing this kind of sports. The objective with these tattoos was for people to proudly "exhibit them" as if they wear war trophies, authenticating them as real extreme sports players. In less of 3 hours they ran out of tattoos. More than 5.000 tattoos proudly exhibited not only by the general audience, but also TV celebrities and music bands (NSMPSM). This way Snickers Urbania 3.0 Mexico left its mark going beyond the day of the main event.

Agency: Proximity, Mexico.

Spring Valley "Smart Water Bar"

With a 2:00am lockout trail in force in Melbourne and the goverment accusing clubs and bars of promoting binge drinking, they recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters with an ambient idea like no other. They opened Australia's first "Water Only" bar. The Smart Water Bar. Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. The Victorion Goverment expressed the intention to make this lockout permanent. Stepping in to breach the gap, the Smart Water Bar offered not only an awesome late night venue but also a sensible alternative to alcohol. Situated right in the middle of Melbourne's night life precint of Prahran, a culting edge, purpose built space became Australia's first "Water Only" bar for a month. With capacity for approximately 80 people, the Smart Water Bar featured mod grass flooring, lush green surrounds, live entertainment and free Spring Valley Smart Water. The Smart Water Bar provided sanctuary for late-night revellers locked out of licensed venues under the city's 2:00am curfew and operated at full capacity during this time.

Agency: Lifelounge Melbourne, Australia.

Adidas "As One" foosball tournament.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and doing so, sell Adidas Euro 2008 merchandise. As with any team sport, it is recognised that any professional player is only as good as the team around him. Hence Adidas's positioning "Together as One". What better way to demonstrate that than host their own tournament? So to build the hype about the tournament's Adidas-sponsored teams, a giant, life-size three-on-three football tournament was held indoors at Langham Place, where the players were literally strapped into their preferred team's jersey and played with two of their mates, against another team. The idea was to get the public involved and they did! Hundreds registered to fill the 16 three-man team places for the tournament. Their tournament kicked off at the same time as Euro 2008 and culminated in a final on the same day as the Euro final. The tournament was a great success in raising brand awareness through participation and entertainment and that translated to sales. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% while the Euro Match Ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.

Adidas "As One" miniature football game.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell Adidas Euro 2008 merchandise. To build the hype about the tournament's Adidas-sponsored teams, a special magazine cover was created. In "Touch" magazine, an unprecedented miniature football game was packaged as a premium to get fans involved. Readers could adopt their team and play by flicking the ball, like a table-top coin game, into the goal. The magazine execution was a great success in raising awareness that translated to sales. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% wile the Euro Match Ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.

Adidas "As One" street parade.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell Adidas Euro 2008 merchandise. As with any team sport, it is recognised that any proffesional player is only as good as the team around him hence Adidas's positioning "Together as One". So to build the hype about the tournament's Adidas-sponsored teams, a alternative outdoor event, Human Street Parade, was created, Adidas federation jerseys were literally stitched together to dramatise the importance of standing shoulder-to-shoulder as a team, and led by a cheerlady, the teams paraded in two of the highest pedestrian traffic areas in Hong Kong, Mong Kok and Causeway Bay. The parades attracted a lot of street interest. The media got hold of it too. All of wich helped raise brand awareness and contribute to a campaign that raised sales during Euro 2008. The Adidas Euro 2008 target sell-through rate was set at between 30-40%, however the Euro Federation Jerseys sell-through rate achieved 54% while the Euro Match ball achieved a 51% sell-through.

Agency: TEQUILA\ Hong Kong, China.

Adidas "As One" magazine cover.

In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about Euro 2008 and in doing so, sell Adidas Euro 2008 merchandise. As with any team sport, it is recognised that any profesional player is only as good as the team around him. Hence Adidas's positioning "Together as One" So to build the hype around Euro 2008's Adidas sponsored teams, a special magazine cover was created. June's issue of Hong Kong's hottest youth magazine, Milk, hit the newstands. The cover looked simple enough, but when it was opened gatefold after gatefold revealed a full team of jerseys, all joined in unity. The magazine execution was a great succes in raising awareness that translated to sales. The Adidas Euro 2008 target sell-trough rate was set between 30-40%, however the Euro Federation Jerseys sell-trough rate achieved 54%.

Agency: TEQUILA\ Hong Kong, China.

Tide Longer Lasting Whites.

To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Agency: Leo Burnett Frankfurt, Germany.

Garmastan "Torn Nipple"

It's a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby's mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion.

Agency: MILK Vilnius, Lithuania.

Eggo man's underwear "Exhibitionist"

To introduce a new brand of men's lingerie, they created a real-size model of an exhibitionist, proudly exhibiting his... underwear. They placed the figures in parks and in front of lingerie stores. Passers-by reactly differently towards the realistic models - with surprise, laughter, outrage, shyness, or curiosity, but none remained indifferent.

Agency: Noble Graphics Creative Studio, Bulgaria.

Carlsberg "Beer Case"

Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of "Shumensko" beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.

Agency: Noble Graphics Creative Studio, Bulgaria.

ORF Humanitarian Broadcasting "Wheel Chair"

One reason why people don't donate money is the missing identification with disabled people. Somehow most of us think "it will not happen to me - it's none of my business". To make people think, they decided they should experience for themselves that everybody can be affected. Therefore they put a special mirror made of acrylic into bus shelters. People who were waiting for the bus saw themselves sitting in a wheelchair with the message: "A disability can strike everyone".

Agency: Demner, Merlicek & Bergmann Vienna, Austria.

Inspiration.

What happened if the models of the generic sign graphics walk around the city? This is the idea behind The Pedestrian Project by Yvette Helin.

Check the site here:
Pedestrian Project

Invisible Red

National Foundation for the Deaf.

Headphones are the latest culprits in hearing damage. They turned an adshel into a live testing station. A decibel volume levels were dangerous. Now people on the street can see for themselves.

Check the video here:
Testing Billboard

Agency: DDB New Zealand.

Bliss

Becel "Elevator"

Take action. Love your heart.

Agency: Lowe Istanbul, Turkey.

Sushi Roll "Sushi train"

Nice advertising idea for the sushi restaurant Sushi Roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.

Check the video here:
Sushi Roll

Agency: JWT Sydney, Australia.

Bliss

Christina Nobel "Garbage"

Vietnam and Mongolia both face a serious problem with street, images of them scavenging trough garbage for sustenance can been seen everywhere. To inform the public about the grave situations of street kids in these improverished third world nations, and to urge donations to CNCF - garbage bags shaped as litlle childeren were placed in refuse alleyways, carrying the message "Street kids feed on garbage for eveyday sustenance".

Agency: Leo Burnett Limited, Hong Kong.

Classic Fitness Centre.

To promote a fitness centre, by communicating the benefits of joining. To increase awareness and recall of the brand. Two hundred direct mailers were sent to identified targets living/ working in the vicinity of the centre. These contained a beautiful leather belt (size 26" for men and size 24' for women). The tag on the belt conveyed the promise that joining the centre would result in quick weight loss. The direct mailer was a massive hit, which drew in a whopping 108 enquiries, of which 47 were converted as customers. This meant a success ratio of almost 25 percent, compared to the norm of 5 to 10 percent for DMs. The success is attributed not only to the innovative nature of the DM, but also to the accurate profiling and targeting of the audience.

Agency: Bhadra Communications Bangalore, India.

Longview Stampede "Bull Rider Shadow"

To attract attention and to emphasize the excitment of this small town rodeo, cutouts of flying bull riders were used to cast shadows in high traffic locations of downtown Calgary. Near the cast shadows contestant number tags were place giving the dates and URL of the rodeo to passers-by.

Agency: Highwood Communications Calcary, Canada.

Marquee Room "Popcorn Beer"

Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.

Agency: Highwood Communications Calgary, Canada.

Nivea ambient activity "Who’s afraid of the sun"

Summer heat takes a new meaning in Dubai, with temperatures reaching 45C. The task was a sampling exercise to promote the Nivea Sun range. Since people pay for umbrellas on Dubai's beaches, they placed 50 transparant umbrellas for free. They made people curious enough to take a closer look and when they did, they offered free samples, reinforcing the message: Nivea Sun - All the protection you need. People were very amused as they sat under transparant umbrellas. They all used the sample and the exercise made a connection with the right target audience.

Agency: TBWA\RAAD Dubai, UAE.

Parkcomodo "anti-stress cars"

Parking in Ancona (Italy) is no more stressful, thanks to the new automatic car park named "Parkcomodo" ( in italian means "easy-park"). You just enter with your car and a mechanical system parks the car for you. To comunicate this opening we distributed 1500 anti-stress cars. Copy: Stressed for the Park?...since September you can Park-easyly! The stress cars were placed in cars parked in the area of the "Parkcomodo". This teaser campaign anticipate a conventional campaign.

Agency: Gogomedia Italy.

World Class Gym "Surprise Ad"

For the launch of World Class new flagship in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

Agency: Le Bureau Stockholm, Sweden.

Fly Pizza's "Smoking paper"

To increase awareness of Fly Pizza’s night delivery service especially among young target. Many Fly Pizza’s customers are young smokers and save money by rolling up cigarettes, so we created a special business card, made of smoking paper branded package, in order to be always within reach of the smokers and hit them during hunger attacks. The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly.

Agency: Publicis Milan, Italy.