Wednesday, April 15, 2009

Eukanuba "Fetch"

Convince people that Eukanuba is good for brain development and function. Eukanuba contains an optimal balance of Omega 3 and Omega 6 essential fats. One of the main benefits of these is that they help with brain development and function. So really, Eukanuba dogs are not only healthier and shinier. They are also smarter. But they don't just want to say that Eukanuba dogs are smarter. They want to show it. They found five well-trained dogs. Some pretty and some less pretty. And then they spent some time training them to carry Eukanuba bags around in their mouths. Once they had perfected this task, we took them to busy shopping centres and trained them to walk between two established points. The reactions were exactly what they hoped for.

Agency: Saatchi & Saatchi Johannesburg, South Africa.