Vitasprint B12 "The world's toughest pairs game"

Vitasprint B12 is the only product with three synchronized active ingredients that help enhance nerves, brain and cellular metabolism. They were briefed to illustrate the positive effects Vitasprint B12 has on ones brain power. They created a seemingly ordinary pairs game that is to be distributed among Germany's pharmacists. At a closer look, however, it soon becomes clear that the matching pairs are extremely hard to find because the images show only minimal differences. This game obviously requires extraordinary power of concentration and mental performance. The Vitasprint field force reported: extended but cheerful visits, lots of spinning pharmacists' heads and the certainty that Vitasprint B12 is definitely at the top of pharmacists' minds again.

Agency: Grey Group / G2 Hamburg, Germany.