Garnier Pure Pen "Ticket"

The Garnier Pure Pen is a quick-fix solution for blemishes and pimples. A creative rendition that's in your face! They targeted bus routes going to colleges and printed the model's face on the back of bus tickets. When the ticket collector punched the ticket, it appeared as if the model's face at the back had got a real blemish. The message: Garnier Pure - Zap blemishes away!

Agency: Publicis Mumbai, India.