Monday, March 02, 2009

3M Earplugs Calendar "Plug in"

Development of advertising material that binds business clients and serves in the long term to stimulate the client's purchasing decision. Their goal was to create a long-time reminder for the product as wellas raising interest of major customers. This 3M calendar consists of ears - one for each month and one for each day. The 3M earplug is moved from ear to ear - for 365 calm days.

Agency: BUTTER Düsseldorf, Germany.