Thursday, March 05, 2009

Nissan "Catch up"

The Nissan Murano has always been mould-breaking in the the looks department - part SUV, part luxury sadan. But the new Murano's smart technologically advanced features and styling made it just as innovative on the inside - helping it move ahead of the competition. Their brief was to find the best way to demonstrate that in direct mail. How do you demonstrate a car that's ahead of it's time? Show the rest of the world trying to catch up with it. Right down to the very direct mail promoting it. They sent the first half of the mailing, with the promise that this was just the half of it. They then followed with the second half of the mailing the next day, wich both visually and physically demonstrated the world trying to catch up with the new Nissan Murano - an engaging and unique way to use direct mail to best portray the idea.

Agency: Whybin\TBWA\TEQUILA, Australia.