Wednesday, March 04, 2009

Pratham "Shoeshine"

Like in the movie, Slumdog Millionaire, Indian streets are full of unreached children who become prey to easy jobs and money, ignoring education wich results in illiteracy. The country also has reputed NGO's who rise against such causes and have made a significant difference. Six Inches decided to partner one such NGO, Pratham an organization which aims at exposing unreached children from low-income families to early childhood education. One of the most common jobs that these guys take up is shoe polishing outside railway stations. To put a stop against this, they came up with this unique thought of converting the shoe polish box to a donation box.

Agency: Six Inches Communication Mumbai, India.