Faller "The world as model"

On a limited budget, create awareness for Faller model's extremely realistic model-making. In a guerrilla action, they changed the real world into a model. They placed stickers made of static adhesive foil onto public observation deck windows of skyscrapers and TV towers. For observation deck visitors, it felt as tough they were looking down on a miniature world built by Faller.

Agency: McCann Erickson Düsseldorf, Germany.