Monday, March 09, 2009

Galle Literary Festival "Books are back"

To create awareness about the Literay Festival on a shoe-string budget. Book titles were placed in cafes, perfume shops, supermarkets, dvd shops, art galeries etc, to announche that books are back in town. Tickets to the Galle Literary Festival were sold out. The communication was commended by the literati.

Agency: Phoenix Ogilvy, Sri Lanka.