Thursday, March 26, 2009

Swiss Skydive "Free fall"

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Agency: Wirz/BBDO, Switzerland.