Monday, March 16, 2009

The Green Force "Shade"

This ambient idea was executed on the windows of various non-ac cabs in Delhi. When the window is rolled up, the image of a tree appears on the glass, wich actually provides shade to the passenger, along with the message "Trees give shade. Save them." Thus driving the point home that trees give shade and therefore we should save them.

Agency: Mudra Communications New Delhi, India.