Leitmotif “Find your soul mate”

Last February 14th, Meetic celebrated the Valentine’s Day in an original, fun, and above all, passionate way. “Find your soul mate” was the leitmotif. In Largo do Camões, Lisboa, Meetic created an enhanced environment to single men and women meet, giving them the opportunity of knowing each other, while spending a good time together. Men were given the chance of sending a message to their "target" (cupido style), who would respond by sending one of their shoes through a butler, if interested. If, on the other hand, women decided to initiate the meeting process they would send one of their shoes to the chosen person showing, that way, their interest. Spirits were high and love was in the air. Everybody had a good time, except for the ones who didn't show up at Chiado.

Agency: Meetic, Portugal.