Amnesty International "Candle"

Their objective was to make people understand the meaning of the Amnesty Candle (bring the horrors to light; No one will keep us from seeing) and boost Amnesty's brand appeal. They created an "interactive card". The people who bought the candle received a card with it. They had to bring the flame of the candle close to the black card to see the image that was hidden behind the black surface.

Agency: Air Brussels, Belgium.