Adidas “Be the ball”

In a world first, a 'SkyScreamer' Reverse Bungy was transformed into the new Adidas matchball. The 2.5m high ball sat in front of the largest billboard site in the country, featuring Liverpool Captain and England striker Steven Gerrard. This looked like Gerrard was striking the ball. A match commentary was broadcast by loudspeakers as participants were strapped inside the ball. Then, just as Gerrard boots it, the reverse bungee was blasted into the air at over 170km/h. The screaming occupants got to experience what it's like to 'Be the Ball'. Then walk away with an 'in-ball' DVD recording.

Agency: Whybin\TBWA, New Zealand.