The brief was to convince airline companies that the Malaysia Airlines Flight Crew Training Centre offers the best of both worlds - world-class training in a world-renowned tropical paradise. And thus, increase bookings for training. 150 mailers were sent to pilots of various airline companies. The pack was an intriguing attention-grabber - from the opening teaser on the box cover to the moment the recipient discovers that the shirt inside is a reversible pilot uniform-cum-holiday batik shirt! Perfect for both flight training and holidaying in Malaysia.
Agency: Arc/Leo Burnett Advertising, Malaysia.