Grand Prix Lions Direct “Need a job”

HR Managers always publish their job offers in the newspaper. Every manager who published such a job offer found, among hundreds of letters of real candidates, a letter from Cyriel van Steenbergen, aged 84. In this letter, hand-written in old-fashioned language, Cyriel posted for the job. Message on the last page: "Save your employees from having to do like Cyriel. Prevent them from having to look for a job when they retire. Offer your employees our brochure now". 2,800 brochures were sold, which implicates a 24% higher sales result for De TIJD than on a normal day.

Agency: I DO, Belgium.