The design of the new Volvo interiors is as exclusive as the idea behind the Volvo Inscription mailing. The mailing was sent to 15,000 carefully selected adresses, all non-Volvo drivers. The recipients were asked to send back only the piece of tartan fabric in the enclosed envelope. Enough for Volvo to identify the respondent. How could Volvo do this? By using a bar code concealed in the standard frank on the reply envelope, Volvo could identify the respondent's name and address. Every new prospect received further information and was offered a test drive in a Volvo with the Inscription interior.
Agency: OgilvyOne Worldwide, Switzerland.