David Boon was an usually short, nuggety, Australian cricketer during the early 1980's. He also loved a beer. The opportunity of cricket-loving, beer-drinking blokes to receive the Boony legend embodied in an interactive talking figurine, just for buying two cartons of beer, was undeniable. Fans started marketing the promotion themselves, making their own banners and wearing Boony moustaches.
Agency: Y&R Melbourne, Australia.