To create awareness at Point-of-Purchase, they rigged everyday shopping trolleys with motors and remote controls, creating an arsenal of "Ghost Trolleys". The trolleys were filled with Ghost Pops product and driven by remote controls from hidden locations. They moved around supermarkets by themselves (looks spooky), interacting with shoppers. Shoppers were able to 'shop' directly from the ghost trolley itself.
Agency: Net#work BBDO, South Africa.