Monday, July 03, 2006

Nike “play to win”

Football is played freely in parks, on street corners, school backyards, just about everywhere, everyday. By giving away the tapes at football pitches and playgrounds, JWT helped establish a brand new attitude for football game (such as location, rules, etc). In particular, they had aided and encouraged football grazy kids to set up their own courts to have fun with football anytime, anywhere.

Agency: JWT, Hong Kong.