Monday, July 10, 2006

Lübbe Verslagsgruppe “Killer Virus”

The quarantine box promotes the content of Ken Follett's novel "Whiteout" at POS in a drastic way: The book deals with a very contagious virus which is stolen. As nobody expects a quarantine box in a book shop, the display also arouses interest and the customer becomes curious.

Agency: Serviceplan Gruppe, Germany.