Berliner Stadtmission “Donate Warmth”

The non-profit organization Berlin City Mission started Project Donate Warmth in order to help the homeless make it through the winter. Life-sized ice figures that looked exactly like homeless people were created and placed at various prominent places in Berlin's inner city. A typical cardboard sign with the donation account number called on the Berliners to donate money.

Agency: Aimaq Rapp Stolle, Germany.