Midland Bookshop wanted to encourage more youngsters take up reading books as their hobby. Since they were talking about the benefit of reading books, they picked up instances where books have made all the difference and actually been profitable for people who read them. Be it in movies, politics or science. Then they decided to create books to tell these stories to youngsters of how books have helped in doing great things.
Agency: Rediffusion DY&R, India.