Non-traditional invitations were sent to Creative Directors of Advertising Agencies, in the form of dissembled transitor radios. Each kit consisted of an empty radio case and its original parts, all seperated from each other. It challenged its recipiënt to test their radio making skills, but the instruction sheet contained a diagram and directions on how to join the Radio Advertising Awards. The message? These awards are the true test of ones abillities to make good radio commercials.
Agency: BBDO-GO/Proximity, Philippines.