Wednesday, July 05, 2006

Häagen-Dazs “Let your tongue travel”

TBWA/ found with the Austrian Postal Service a new medium. Together they produced a limited edition series of authentic postal stamps that featered original Häagen-Dazs artwork. They then infused flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you licked the stamp, you could actually taste the flavour. For every 10 scoops of ice cream purchased, a book of stamps was distributed as part of a loyalty programm.

Agency: TBWA/, Germany.