Tuesday, July 04, 2006

Stella Artois “Reassuringly expensive”

America is crazy about coupons and discount prices. Every week people get dozens of coupons in their mailboxes. The idea was to mail authentic-looking Stella Artois coupons amongst several real coupons from other products, but doing exactly the opposite: offering the consumer to pay more instead of less. Because Stella Artois is worth it.

Agency: Lowe, New York.