Women’s Helpline “Lipstick Tube”

Having a cosmetic product as the vehicle for delivering information for abused women was a natural fit. It reinforced the message that "If you are being abused. Covering it up won't make it stop." Like using make up to hide the bruises and marks, remaining silent and not seeking help does not end abuse. The Lipstick Tubes were distributed to all places where abused women seek help and refuge.

Agency: Leo Burnett, Canada.