Take 6 funny trick films that manage to tell famous film classics of the present - within 30 seconds! Give them the claim "shortbutfun - the fox" and a matching URL. Then let the whole thing run at one weekend only at MTV and VIVA hourly, supported by Edgar Cards and the viral machine works. However, this action has also been furnished with a "send to a friend" option that enables the user to get in touch with his buddies and tell them all about shortbutfun. Thus, this action also serves as a viral kind of direct marketing.
Agency: Tribal DDB, Germany.