Network and data security breaches inside a mid-sized company can bring severe disruptions, if not halt business altogether. Information technology specialists, swamped with other duties, tend to be more reactive to threats. Most don't consider that SBC, as a former telecom company, has the savvy to assist them with their security needs. To inform their target about the importance of keeping up with the latest online security threats, they chose a familiar offline example - a half-shredded letter. The portable shredder was the perfect vehicle to introduce them to SBC's online resource for security updates.
Agency: Rodgers Townsend, U.S.A.