When people pass mirrors, they instinctively stop and look at themselves. They took advantage of this trait of human nature by making a giant mirror that would allow passersby to look at themselves wearing INDIVI clothes. Their target belongs to the generation that grew up playing dress-up with Barbie dolls. Their creative approach engaged their childhood memories, allowing them to feel like they are dolls that can be dressed in various outfits.
Agency: Hakuhodoo Dy Media Partners, Japan.