Tuesday, July 04, 2006

Surfrider Foundation “The bottle”

This kit was sent to all the mayors of the coastal regions to warn them about the catastrophic state of the French beaches. The goal was to obtain a reaction and to involve the State in the cleaning of the beaches. The kit has also been sent to the press and television stations on the day of the beach clean-ups to inform public opinion about the work of Surfrider Association.

Agency: Young & Rubicam, France.