Muehlehalde “Featuring Worldhits”

The home for the blind Mühlehalde in Zürich is the home for old, blind persons. The rather old residents of the home were acting as the stars of the campaign. In two touching TV-spots, they enthusiastically sang the world hits of two blind world stars. In the first spot, Stevie Wonder's 'I just called to say I love you' and in the second spot, Andrea Bocelli's 'Con te partiro'. Of course their version did not sound as professional as the original. But it came straight from the heart. Conclusion: Not everyone who's blind can earn millions singing. Thank you for your donation. Home for the Blind Zürich. PO-Account 80-21096-3.

Agency: Ruf Lanz Werbeagentur, Switzerland.