Auteco Boxer Motorcycle “Labyrinth”

They needed to communicate in a different way and through an onconventionele medium, the economy of the new Auteco Boxer Motorcycle. For this reason, they designed a place mat with a labyrinth game on it to be used in restaurants. This labyrint is very easy to fill out because it only has one possible way to reach the end. At the finish point, there is a copy reads: 254 kilometers per gallon.

Agency: Gomez Chica EURO RSCG Medellín, Colombia.