Thursday, July 20, 2006

Equal Rights Organisation “Parking Ticket”

Too many people still park in parking spaces reserved for disabled drivers. The Brussels Equal Rights Organisation wanted to give handicapped people a voice and send a clear message to stop this antisocial behaviour. 46.000 tickets were distibuted to handicapped people so they could put the ticket under the windshield wipers of cars that were parked in their spaces. Disabled drivers were not only glad to have someone take the issue seriously. They had a way to send a clear and powerful message themselves to the people causing the problem.

Agency: LG&F, Belgium.