Whybin\ "Snowman"

They sent out a plastic bag containing water, a pipe, a carrot and two round black stones. The attached message was simply: "Warmest Christmas wishes from Whybin\TBWA & TEQUILA\". The snowman was being picked up and discussed on radio stations and profiled in the national newspapers. Generating thousands of dollars worth of free publicity for the agency.

Agency: TEQUILA\ Auckland, New Zealand.