Microsoft “Duster”

IT Directors spend 70% of their time maintaining and managing their system. In fact, their working day is spent in visits to the Server Room checking that everything is still running properly. With Microsoft's Management Tools your visits to the Server Room will be a thing of the past. To dramatise this, we sent the IT Director a duster. As it said, they'd be visiting the Server Room so rarely, they'd need to do a bit of dusting each time they went there. As you'll see, for added impact (and to ensure the IT Director kept our message) we printed the letter on the Duster.

Agency: Harrison Troughton Wunderman, United Kingdom.